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What matters for connecting people, systems and sustainable growth

Growth is exciting — but it always brings complexity with it.


In every growing organisation, there comes a point when senior leaders can no longer hold everything themselves. The natural next step is to promote strong individual contributors and experts into people-manager roles. However, it is often underestimated that most new leaders struggle — not because they lack talent, but because the system around them has become more complex than they are prepared for.


Across growing organisations, gaps in these three critical areas repeatedly undermine leadership transitions:

✔ Clarity: What exactly is my role? What decisions am I responsible for? What does “good” leadership look like here?

✔ Capability: How do I shift from delivering tasks myself to enabling others to deliver?

✔ Systems Awareness: How do I lead within shifting expectations, competing priorities, evolving culture and rapid change?


Traditional leadership development tends to rely on models, frameworks or generic behavioural tips. But in today’s environments characterised by constant change and uncertainty, leaders need something different.


Effective leadership is not about controlling complexity — it’s about making sense of it.


It is about creating clarity, building trust, and enabling adaptability in environments where things rarely move in a straight line. Linear, overly simplified approaches fail because they overlook the realities leaders work within: context, interconnectedness and emergent dynamics. This aligns closely with the work of leadership scholar David V. Day on leader development, who emphasises that:


Leadership is a developmental, relational and contextual process shaped by interactions, environment and shared meaning.


Understood this way, leadership development must also shift. It is not merely about adding more techniques and tools — it requires strengthening a leader’s capacity to make sense of their environment and act effectively within it. Development approaches, therefore, need to reflect the realities leaders operate in — complexity, interdependence and ongoing change.


The patterns described here reflect a synthesis of leadership development research and repeated observations from practice across growing organisations, rather than a universal or prescriptive model.


Leadership development is most powerful when it is:

✔ Practical: Grounded in real work, real decisions and real organisational dynamics.

✔ Human-centred: Built on trust, clarity, purpose and communication — the essentials of meaningful leadership relationships.

✔ Evidence-informed: Reflecting how leaders actually develop over time, including identity shifts, social learning and sensemaking.

✔ System-aware: Helping leaders understand the underlying structures, patterns, relationships, expectations and cultural assumptions that shape behaviour — and identify where they can influence outcomes.


When these elements come together, leaders grow in ways that create meaningful, sustainable impact.


The capabilities new leaders need most:

✔ Seeing the System Behind the Symptoms: Most recurring challenges — such as friction, misalignment, slow decision-making and communication gaps — are system outputs, not individual failings. Leaders need the ability to step back and ask: “What is the system producing here?”

✔ Identifying the Conditions for Performance: High performance requires clarity, psychological safety, accountability and a shared sense of purpose. These conditions rarely emerge without intentional leadership.

✔ Shifting Behaviours and Interactions: Leadership happens in relationships. A single shift — how expectations are set, how tension is addressed, how decisions are cascaded — can transform the whole environment.

✔ Building an Actionable Path Forward: Leaders don’t need more complexity, they need developmental pathways, deliberate practice and concrete steps they can apply immediately with their team — and the confidence to follow through.


In practice, these capabilities are not developed through new insights alone. They grow through guided reflection on real leadership challenges, deliberate practice in everyday work, and support that helps leaders make sense of their specific organisational context.


Thus, over time, it becomes difficult to ignore that when leadership capability does not scale with organisational growth, the consequences often include stalled decision-making, rising friction, overwhelmed new managers, inconsistent performance, cultural drift and even talent loss.


As organisations continue to grow, leadership capability must evolve at the same pace.


Strengthening leadership capability at this moment is not a nice-to-have — it is a strategic investment in how people and organisations grow together.


Sources:

Day, D. V. (2024). Developing Leaders and Leadership : Principles, Practices, and Processes. Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-59068-9

Decock, Ü. (2025). Business Start-Up for Sustainable Organizational Change. College of Arts and Cultural Studies Doctor of Strategic Leadership (DSL) Projects. 7. https://digitalshowcase.oru.edu/coacs_dsl_projects/7


Leadership has never been more complex. Today’s leaders must guide teams through uncertainty, make confident decisions and build trust in a world that demands both empathy and clarity.


Research and practice show that successful change is driven by leaders who combine reflection, adaptability and human connection. Agristo’s transformation story illustrates this well: leaders didn’t just redesign strategy — they examined their own behaviours, strengthened resilience, and modelled the culture they wanted to see.


minds4growth helps leaders build clarity, confidence and trust — enabling teams to thrive even in uncertainty.


Strong leadership doesn’t only navigate change. It enables growth.

In today's business environment, organisations are challenged to navigate change well in order to stay competitive and thrive. This requires not only sound management but also strong leadership – a balanced and skilful attention to structures and processes, and – most importantly – the people who bring strategies to life. This article explores the critical aspects of managing and leading strategic change, illustrated through the real-world case of Agristo, a leading Belgian potato products company.


Beyond Good Management

In general, strategic change encompasses analysing the current context, planning for a desired future, and executing actions to reach targeted objectives. However, organisational change is inherently complex, involving interconnected systems and, crucially, intricate human dynamics. Recognising this, we understand the need to move beyond traditional management functions.

While Mintzberg (2019) argues that good leadership cannot exist without good management, he also emphasises that neither should be seen as superior. Importantly, leadership plays a central role in addressing the human dimension of change. Effective change, therefore, is not about choosing leadership over management, but about an appropriate blend of both hard and soft approaches to navigate complexity.


Agristo’s Story

Agristo, as presented by Callebaut Collective (n.d.), offers a compelling example of how organisations can approach strategic transformation successfully. Founded in 1986, Agristo, a Belgian gem, has become a major global player in the potato products industry, generating over 600 million euros in revenue across 120 countries with just approximately 1,000 employees. In their product range, they are best known for transforming raw potatoes into world-renowned French fries, which, to the surprise of many, originate in Belgium.

Agristo makes a meaningful impact by providing the highest quality to consumer brands and private labels worldwide. This family-owned business has grown exponentially despite an increasingly complex environment. In 2022, they were awarded both 'Supergazelle' and 'Company of the Year' by Trends magazine. Agristo’s global success is rooted in its excellence and adaptability – the ability to maintain product quality while embracing change.


How Did Agristo Do It?

Agristo’s recent transformation involved key practices that reflect a blend of good management and leadership: 

  • Executive managers engaged in self-reflection, asking: "How can Agristo define an ambition and strategic plan that ensures sustainable future growth?"

  • They conducted a thorough diagnosis of internal and external contexts, identified diverse internal perspectives, and captured customer insights.

  • They redefined their value proposition, placing the end consumer at the centre and reinforcing their position as a trusted partner to private labels and consumer brands.

  • They co-created a vision of the desired future and crafted a renewed strategy aimed at long-term sustainability, supported by a compelling narrative.

  • They captured the strategy and story in a one-pager that provided clear guidelines for implementation and communication.

  • They designated leads and clearly defined objectives, KPIs, and timelines for change implementation.

  • Finally, they committed to continuous monitoring and adaptation, revisiting strategy and execution as circumstances evolve.

This approach reflects key principles from Whittington et al. (2023), who emphasise the importance of aligning strategic positioning and operational management with transformational leadership to support sustainable transformation. Recognition such as ‘Technical Team of the Year 2023’ (BEMAS, 2023) underscores their commitment not only to technical excellence but also to collaboration and human-centric development.


Leadership as the Catalyst

While Agristo’s new growth strategy is about creating value for its end customers, Agristo’s success highlights the role of transformational leadership in enabling sustainable change. Moreover, in the words of Co-CEO Filip Wallays (n.d.), their journey began with self-reflection: challenging both the company’s strategy and their own behaviours. This resonates with Pant (2023), who argued that organisational change often starts with internal change, with leaders examining and adapting their own thinking and behaviours.

To conclude, successful strategic change requires more than traditional management. It involves skilful navigation between complex processes and the humans who bring the strategy to life. It is reasonable to conclude that the most important factor behind Agristo’s success is its leading executives. Their story shows that ‘creating a better world’, even through something as simple as French fries, begins with strong leadership, a compelling vision, and people-driven strategies. Their journey shows how thoughtful, people-driven change can fuel sustainable growth and inspire organisational excellence.


References

BEMAS (2023, March 22). Agristo is Technisch Team Van Het Jaar 2023, A&S Energie Wint De Publieksprijs. https://www.bemas.org/nl/updates/agristo-technisch-team-van-het-jaar-2023-energie-wint-de-publieksprijs

Callebaut Collective (n.d.). From Supplier To Potato Partner: How Agristo Lets Its Customers Thrive. Callebaut Collective. Retrieved November 29, 2023, from: https://www.callebautcollective.com/en/cases/conquering-the-world-with-belgian-fries-at-agristo/

Mintzberg, H. (2019). Bedtime Stories for Managers: Farewell to Lofty Leadership ... Welcome Engaging Management. Berrett-Koehler Publishers.

Pant, N. (2023, September 20). Leading Change May Need to Begin With Changing Yourself. Harvard Business Review. https://hbr.org/2023/09/leading-change-may-need-to-begin-with-changing-yourself

Whittington, R., Regnér, P., Angwin, D., Johnson, G. & Scholes, K. (2023). Exploring Strategy: Text & Cases (13th ed.). Pearson Education Ltd.

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